The perceived effects of drug messages on use patterns in adolescents

FRANÇAIS :
Etude statistique sur un échantillon de 223 adolescents concernant leurs perceptions des messages anti-drogue (crédibilité des sources, efficacité, adéquation de la perception des adultes sur cette efficacité). Les résultats montrent que les adolescents de cette région (Idaho et Washington) trouvent que les sources "adultes" -parents, enseignants, médecins, infirmières, magistrats- sont plus crédibles et plus importantes que les sources d'information au niveau de leur pairs. Recommandations pour une politique d'éducation.
ENGLISH :
Following a survey of over 5000 students in north central Idaho and southeast Washington, an interviewing strategy was implemented with 223 adolescents randomly selected by their principals. The strategy was designed to learn : 1- which sources have utility and credibility with youth in providing drug information. 2- whether different message content and delivery style have differential effects upon that group. 3whether widely held perceptions voiced by parents and teachers about their ineffectiveness as information sources were accurate. Among the important findings of the study were that : 1- parents and teachers are trusted, credible sources of drug information. 2- doctors, nurses, law officers, and clergy are also credible but not visible to youth. 3- the evil media and celebrity fears of parents and teachers are largely ungrounded in adolescent perception. 4- factual information from credible sources emphasizing the range of types of negative consequences associated with drug use can exert powerful effects upon adolescents'reported personal use of drugs. (Extract from author's abstract)