Social Science and Medicine, Vol.74, n°12. - June 2012
| Titre : | Social Science and Medicine, Vol.74, n°12. - June 2012 |
| Type de document : | Bulletin |
| Paru le : | 01/06/2012 |
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This article aims to help resolve the apparent paradox of producers of addictive goods who claim to be socially responsible while marketing a product clearly identified as harmful. It advances that reputation effects are crucial in this issue an[...]
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