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Journal of Business Research, Vol.64, n°1. - January 2011
| Titre : | Journal of Business Research, Vol.64, n°1. - January 2011 |
| Type de document : | Bulletin |
| Paru le : | 01/01/2011 |
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K. GALLOPEL-MORVAN ;
P. GABRIEL ;
M. LE GALL-ELY ;
S. RIEUNIER ;
B. URIEN
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2011
Dans Journal of Business Research (Vol.64, n°1, January 2011) Article : Périodique
Dans Journal of Business Research (Vol.64, n°1, January 2011) Article : Périodique
Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by [...]
