Historique
Périodique
Marketing effectiveness in reaching the nontreatment-seeking marijuana smoker
(L'efficacité du marketing pour atteindre les fumeurs de marijuana non à la recherche d'un traitement.)
Auteur(s) :
CAMPBELL, A. N. C. ;
FISHER, D. S. ;
PICCIANO J. F. ;
ORLANDO M. J. ;
STEPHENS, R. S. ;
ROFFMAN, R. A.
Année
2004
Page(s) :
39-59
Langue(s) :
Anglais
Refs biblio. :
26
Domaine :
Drogues illicites / Illicit drugs
Thésaurus mots-clés
CANNABIS
;
RECHERCHE
;
COHORTE
;
THEORIE
;
MODELE
;
SOCIAL
;
EFFICACITE
;
PREVENTION DE PROXIMITE
;
MEDIA
Note générale :
Journal of Social Work Practice in the Addictions, 2004, 4, (1), 39-59
Note de contenu :
ill. ; tabl.
Résumé :
ENGLISH :
Successfully meeting recruitment goals is critical in completing clinical research, but it is often one of the most difficult challenges in conducting a study. This paper describes the recruitment effort for a randomized controlled trial of a brief intervention targeting ambivalent marijuana smokers. The project successfully recruited 188 heavy marijuana smokers, the majority, of whom were precontemplators or conlemplators in respect to their motivation to make changes. A theoretical model of social marketing is utilized in discussing the development and evaluation of this study's recruitment efforts. The model is potentially useful in the planning and initial implementation phases of recruitment strategies, both in efficacy studies and in community treatment settings. (Review' s abstract)
Affiliation :
Sch. Soc. Wk., Univ. Washington, 4101 15th Av. NE, Seattle, WA 98105 ; roffmanu.washington.edu
Etats-Unis. United States.
Etats-Unis. United States.