Titre : | Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model (2002) |
Titre traduit : | (Mesurer l'impact des publicités anti-drogues sur la consommation de drogues chez les adolescents : résultats d'un modèle economique comportemental) |
Auteurs : | L. G. BLOCK ; MORWITZ V. G. ; PUTSIS W. P. ; SEN S. K. |
Type de document : | Article : Périodique |
Dans : | American Journal of Public Health (Vol.92 n°8, 2002) |
Article en page(s) : | 1346-1351 |
Langues: | Anglais |
Discipline : | PRE (Prévention - RdRD / Prevention - Harm reduction) |
Mots-clés : |
Thésaurus mots-clés ADOLESCENT ; CAMPAGNE DE PREVENTION ; EVALUATION ; ENQUETE ; THEORIE DE L'ESCALADE ; FACTEUR DE RISQUE ; CONSOMMATIONThésaurus géographique ETATS-UNIS |
Résumé : |
ENGLISH : Objectives. This study examined whether adolescents' recall of antidrug advertising is associated with a decreased probability of using illicit drugs and, given drug use, a reduced volume of use. Methods. A behavioral economic model of influences on drug consumption was developed with survey data from a nationally representative sample of adolescents to determine the incremental impact of antidrug advertising. Results. The findings provided evidence that recall of antidrug advertising was associated with a lower probability of marijuana and cocaine/crack use. Recall of such I advertising was not associated with the decision of how much marijuana or cocaine/crack to use. Results suggest that individuals predisposed to try marijuana are also predisposed to try cocaine/crack. Conclusions. The present results provide support for the effectiveness of antidrug advertising programs. (Review' s abstract) |
Note de contenu : | tabl. |
Domaine : | Drogues illicites / Illicit drugs |
Refs biblio. : | 32 |
Affiliation : |
Dpt of Marketing, Baruch College, New York City Etats-Unis. United States. |
Numéro Toxibase : | 1300363 |
Centre Emetteur : | 13 OFDT |
Cote : | Abonnement |
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